Undercover Boss “Dutch Bros. Coffee”

President and Co-founder of Dutch Bros. Coffee Travis Boersma. He was raised on a dairy farm, he co-founded company with his brother. Hence the name Dutch Bros. They are Dutch and were brothers (his brother died in 2009). Travis is an interesting character. I’ll just leave it at that.


Prediction: medical help, vacation, trip to America to see shops
What happened: Gives him a party for the farm to celebrate their hard work, A full paid trip to America for his whole family, $10k to pay for whatever he needs, send his kid to college.


Prediction: promotion, help with dirt biking
What happened: Travis is going to buy backup systems so the workers won’t have to wait as long to get back to their jobs, $10,000 for whatever he wants, $10,000 for sister to get her own place.


Prediction: money, promotion, mentoring
What Happened: $50,000 toward her own franchise


Prediction: helping with community garden, money, helping with childcare, scholarship fund
What Happened: Created a $50,000 foundation to help baristas fund their dreams, she is the first recipient, $10,000 for her to get whatever she needs

First aired November 15, 2013 on CBS.


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