Nationwide “Baby”

The music makes this commercial. I don’t think it would be as effective or as cute if they had chosen something else. While the commercial can be a little disturbing with larger-than-life babies, and maybe a little odd/confusing the first time you watch it, it eventually will click what is happening.

The creative team did a good job showing the relationship some people, especially men, have with their cars. It conveys the message and is entertaining to boot.


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